SAFEMODE

Paid Media, Built to Measure.

Senior-led strategies, transparent reporting, and unbiased management for brands that demand exact ROI from their ad spend.

  • PAID MEDIA SINCE 2009
  • $100M+ MANAGED
  • FOUNDED 2021
  • MONTH-TO-MONTH RETAINERS

Paid media programs run at

DISNEY  ·  YAHOO  ·  CBS  ·  ECOATM  ·  FARMERS

Who we build for

Senior strategy. Senior account work.

  • Senior operators leading every engagement, strategy through execution.
  • Account structure built for your business, not the platform's defaults.
  • Reporting infrastructure built in your systems, not ours.
  • Zero hidden agendas. Our fees are never tied to your media budget.
  • No long-term contracts. We retain our clients through performance, not lock-ins.
Recent Work

Most of our work is for businesses that operate at the unit level: homes by neighborhood, offices by metro, products by SKU, advisors by territory. The structural problems repeat across industries.

18% ↓
Spend reduction. Appointments grew.

Less spend, more appointments

Multi-state production homebuilder

Took over a fragmented Google Ads and Meta program. Rebuilt over two hundred campaigns, redirected budget out of an unproven channel, and held appointment volume on lower paid spend.

View all work →
What people say
Adam has been an incredible partner in helping restructure our Google and Meta advertising efforts, driving greater efficiency and smarter budget allocation across campaigns. Beyond execution, he consistently brings forward innovative ideas backed by a strong scientific and data-driven testing methodology, which has helped us continuously improve performance and adapt strategically.
I enjoyed working with Adam so much, and trusted him so implicitly, that I invited him to join CartStars because I knew he would have a ton of value to add.
His impressive ability to organize chaos and develop quick, succinct recommendations drove the innovation and profitability desired by Disney.
When he joined us our digital marketing impact was non-existent. He was able to quickly see the problems, address them, measure the results and then quickly react to ensure we were getting better every day.
Ways to work together

The Audit

Full diagnostic of your paid media operation, with a prioritized action plan.

Paid Media Management

Hands-on management across Google, Meta, and other paid channels.

Fractional CMO / Paid Media Lead

Senior strategic leadership when you need a paid media partner without a full-time hire.

Digital Marketing Reporting Infrastructure

Custom data pipelines and dashboards built in your own accounts.

See full service details →
What to expect

What to expect from the first call

In our first call, we'll walk through a short discovery questionnaire covering:

  • Business goals
  • Target audience
  • What you've tried on paid, and what's worked or hasn't
  • How you currently measure success
  • What's in your current marketing and analytics stack

The goal of the call isn't to pitch you. It's to find out whether what you actually need is what Safemode offers. If we are not a fit, we are happy to make an introduction to someone else who fits better, or help advise you on ways to solve things in-house with a few adjustments. No follow-up dance unless we're a fit.