How we work

Services

Two focused engagements, one senior operator. End-to-end management of your paid channels, or a fixed-fee audit or tracking build for a team that runs media in-house. Book A Strategy Call and we'll figure out which model makes sense for you.

Safemode works with brands spending $50,000 or more per month on paid media. Below that, the math on a senior consultant usually doesn't pencil out.

Ongoing partnership
Ongoing

Monthly retainer ยท $50k+/mo spend

Hands-on management across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, Reddit, programmatic display, and connected TV. Channel mix matched to where your audience actually converts, with strategy and execution by the same senior person.

Onboarding opens with a full diagnostic of your account: structure, tracking, channel mix, attribution, and reporting, plus the measurement setup that makes performance provable. That work is built into getting started, not billed as a separate project.

  • Onboarding audit and measurement setup, included
  • Strategy, build, and ongoing optimization across channels
  • Reporting validated against your own CRM and analytics
  • Coordination with your tracking and analytics team
  • Weekly ops, monthly reviews, quarterly planning
Senior account work, not a junior buyerAudit + measurement built into onboardingRetained on results, no lock-in

Best for: Brands spending $50,000+/month that want senior-level account work, where the person setting strategy is the person in the account, not a junior buyer at an agency.

Investment: $5,000 to $15,000+ per month, by spend volume and complexity.

See this on a multi-state homebuilder

Tune the mix Performance
Tuned to where you convert
Project work
Project

Audits & Tracking Builds

Fixed-fee project

An audit of your paid accounts: structure, bidding, budgets, match types, ad copy and wasted spend, delivered as a ranked list of fixes. Or a tracking build: conversion actions, Google Tag Manager, GA4 and consent mode set up and checked against your CRM.

Where it helps, reporting runs on infrastructure built in your own cloud: BigQuery pipelines, automated ingestion from Google Ads, Microsoft Ads and Meta, and dashboards your team actually uses. Documented, with no dependency on us.

A senior outside readTracking you can defendReporting built in your own cloud

Best for: Teams that run media in-house or with an agency and want a senior outside read on the accounts, or conversion tracking and reporting rebuilt so every decision after it rests on real conversions.

Investment: Flat fee, quoted per project.

Read the multi-channel framework

  • Conversion actions primary vs secondary, duplicates
  • Tag Manager and GA4 tags fire once, on the right events
  • Consent mode what the platforms can still see
  • Account structure matched to spend and the site
  • Bidding and budgets which constraint is binding
Illustrative. Not client data.
Common questions
How are your fees structured if they're not tied to ad spend?

Flat project fees for builds and audits, and fixed monthly retainers for ongoing work, scoped to the complexity of the engagement, never a percentage of your media budget. A percentage-of-spend model rewards an agency for spending more of your money. A flat fee keeps our incentive on performance, not on inflating budgets.

How are you different from a traditional agency?

Three ways. A senior operator does the actual work, not a junior buyer handed the account after the pitch. Your reporting and data warehouse are built in your own cloud and analytics accounts, so the data stays yours with no lock-in. And there are no long-term contracts. We keep clients through performance, month to month.

What are your minimum terms and contract length?

Ongoing management is month to month. New builds carry a 90-day initial period, because the onboarding work is front loaded into the first weeks and a newly built program needs time to gather enough conversion data to be judged fairly. After that there is no minimum commitment. Audits and tracking builds are fixed-fee projects with an agreed scope. Ongoing management is for brands spending $50,000 or more per month, where senior-level work pencils out.

Do I keep my data, dashboards, and accounts if we stop working together?

Yes. Everything is built in your own Google Cloud, analytics, and ad accounts. If we part ways, your pipelines, dashboards, and historical data stay with you, with no dependency on Safemode.

Is the audit a separate cost?

No. A full diagnostic of your account, structure, tracking, channel mix, and reporting, is the first phase of onboarding for Paid Media Management, not a separate line item. If you only want the outside read without ongoing management, we can scope it as a standalone project.

What's the difference between the two engagements?

Paid Media Management is hands-on ownership of your paid channels, end to end, for teams that want a senior operator running the accounts. Audits & Tracking Builds are fixed-fee projects for teams that run media themselves: a senior outside read on the accounts, or conversion tracking and reporting rebuilt in your own cloud.

What ad platforms do you manage?

Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, Pinterest, Reddit, programmatic display, and connected TV. The mix is matched to where your audience actually converts.