Selected paid media engagements, plus the frameworks Safemode uses to organize accounts and reporting at scale.
Multi-state production homebuilder
Took over a fragmented Google Ads and Meta program. Rebuilt over two hundred campaigns, redirected budget out of an unproven channel, and held appointment volume on lower paid spend.
Fortune 500 insurance brand
Took over a money-losing Google Ads program and rebuilt every campaign from the ground up. Expanded the account from eight campaigns to more than twenty around its real performance drivers, and turned a weekly loss into a program that now runs at roughly ten times the spend at break-even.
A framework for marketing leaders setting up or rebuilding their own internal paid media reporting. Five steps that build on each other, starting with conversion validation.
Your campaign structure should mirror the structure of the experience you're delivering. When it doesn't, you have a problem upstream of any bid optimization.
A framework for marketing leaders who need to know how much of their paid-attributed performance is actually incremental. Conversion validation, matched-market geo-lift design, MMM, and how the three fit together.
Three signals, read together, tell you what's actually driving each change in your paid search account: your absolute volume, your share of the auction pool, and your spend. Here's how to read them as a set.